ACME Home Elevator, a long time client, originally hired AdEmphasis to redesign their website over 7 years ago and an update was certainly overdue. Their competition had finally caught up and had redesigned and optimized their website and had over time gradually displaced ACME in the top search categories for this industry.
The new design featured not only the great elevators they sell and install, it now also featured the stairlifts, hillside lifts and chairlifts that were someone lost in the previous website. We also wanted in improve the overall content as the previous website had very basis content on each product and as a result may have led to the decrease in traffic over time as their competitors featured richer content.
The new site now clearly shows their key products and services. We removed all of the previous Flash navigation and replaced it with search engine friendly HTML. It site now has better quality images and detailed descriptions of their products and services. Their locations are clearly identified and each and every page is properly optimized.
Already we are seeing traffic improvements and better placement on Google.
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