Showing posts with label web design. Show all posts
Showing posts with label web design. Show all posts

Monday, May 3, 2010

The Brain Institute


Our most recent work was the redesign of the website for The Brain Institute. We create a very organic navigation for the website using an image of brain neurons. Using just a dash of Flash for the neurons and keeping all of the navigation as roll-over behaviours allowed us to create the same feel of Flash animation but with the added benefit of Search Engines being able to crawl the entire site.

This site also features an data capture form for clients to ask for additional information.

One thing that seemed like a good idea at the time was to have audio playing with the Flash. The original version had a type of electric charge audio effect that faded in and out as the neurons passed by. However, it was quickly removed after receiving calls from customers freaked out when they heard it because they thought there was something wrong with their computer speakers or that a computer chip had just fried inside their PC.

Check out The Brain Institute

The shoemaker's son always goes barefoot, and our website content is out of date.

My company Ademphasis has been open for over 9 years now and although we design and develop websites for our clients it always seems that our own website gets the least attention. Just like the expression: "The shoemaker's son always goes barefoot" so goes our website.

I encourage our clients to have content rich websites, help them with search engine optimization, and keep them up to date. Yet when it comes to our website it is rarely up to date, has little text content and practically no metadata for search engines.

This is the reason I've decided to blog about our move towards updating our site, sharing the work we do for our clients and the results we've seen.